There's been some press about data privacy, and these do revolve around large issues such as national ID cards, but data mining has it's uses. Consider this, I use last.fm to scrobble my music through my music player on my PC (also available for iPods when sync'd through iTunes).
From this data along with my location, I just got an email with gig listing of music I might like coming up in my location.
Awesome.
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