Thursday, October 11, 2007

The secret of Radiohead's "In Rainbows" business model.

I wrote a while ago about the differences between the Telco and Musix "biz" (http://blog.iclutton.com/2007/04/difference-between-music-and-telco.html) and I think Radiohead have taken a brave step. I hope they drag the music industry along with them. Change is constant, adjust your business models to feed the needs of modern society or risk being left behind.The Times have run some uncharacteristic headlines "The Day the Music Indsustry Died" (http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article2602597.ece), although they had a more Times like headline today (http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article2633798.ece). They asked some interesting questions about the price people are willing to pay and had some interesting comments from artists in the industry. It'll certainly be interesting to see reaction from bands like Oasis (current unsigned and looking for a distributor) and Charlatans (who have said signing a deal is like joining the army). Although it seems the record companies have the money behind them to market their clients, these bigger bands can get away without this through marketing online, through radio or live sessions and festivals.There's so much we get for free on the web, I can't really see consumers paying for music at all within a few years apart from those collectors editions.Sit back, watch the industry and listen to the music.BTW, I bought my Radiohead download for £5 and I'm very happy with that.

read more | digg story

No comments: