In short, Apple's used the best productivity trick in the world: to make the right thing to do the easy thing to do. Leopard's release will no doubt bring on an uptick of Mac users who diligently back up their system and data without even thinking about it.
I love that some companies are driving simplicity as product differentials. Apple are a great example, but I love the stuff 37Signals are churning out as well.
Keep us honest!
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