Bear vs Shark strikes again - TV Billboards

Driving to San Francisco today, I saw a disturbing site - a TV Billboard. This was not a revolving billboard with three rotating adverts, this was a twenty odd foot TV display on a major motorway.

I've always found billboards a distraction when driving, so I wonder how TV based versions will go down. I can just imagine these being indiscriminately targeted at their audience; coffee shops for morning commute, alcohol and restaurants for evening commutes, toys and games for the school runs and the list goes on.

It's just another step.

My Bear vs Shark Moment

If you've read this book, you'll know about the message of gross commercialism contained within. Today, walking around my local supermarket I felt like the main character, mindlessly picking up products that I thought I needed. It seems the easier these supermarkets make it for us to buy everything in one place, along with wrapping everything in pretty packaging, the easier we concede to their marketing ploys, even if we think we're resisting.